top of page


Discussion on Venture Capital Teams, Competitive Landscape for Startups, and Creating Successful Business Models
The involvement of venture capital institutions (VCs) in the development of startups is crucial for the growth and success of startups....


An explanation on Value Proposition, Market Size, and Market Traction
In regards to a value proposition, A value proposition is the central element of a business model, and is critical for this purpose....


Is X (Twitter) Still an Effective Marketing Channel for Your Business in 2025?
Since Elon Musk acquired Twitter and rebranded it to “ X ,” the platform has undergone significant transformations. These changes include shifts in algorithmic visibility, monetization strategies, and user behavior. What was once a fast-paced, 280-character-driven social media platform has evolved into a broader digital ecosystem aiming to rival WeChat—combining social media, payments, live streaming, and more. For businesses wondering whether X is still an effective marketin


Intersection of AI and The Metaverse in Startup Ventures
The intersection of artificial intelligence (AI) and metaverse technologies offers plenty of business opportunities for entrepreneurs in the tech industry, but also comes with its risks and challenges. Despite these promising developments and the increasing momentum behind governmental and organizational programs, there remains a significant gap in systematic and scientific studies on meta-entrepreneurship (Siau, K. et al., 2024).


Why Businesses Need To Integrate AI and The Metaverse Into Their Operations
The importance of meta-entrepreneurship cannot be underestimated or ignored, as it is positioned to transform various aspects of society and the economy. Organizations must not only understand business opportunities enabled by the metaverse, but also prepare for the challenges and digital transformation in the metaverse era (Siau, K. et al., 2024). In the area of digital entrepreneurship, the modern businesses may face a gap in comprehending how to effectively implement AI, a


Complete Guide in Finance for Businesses and Corporate Operations
Chapter 1 Strategic Allocation of Financial Resources: A Framework for Optimizing Organizational Success Abstract: Strategic...


Grow Alongside AI or Get Left Behind: Digital Marketing and Tech Trends Reshaping Business Strategies
Digital marketing has moved from a tactical add-on to the core growth engine for companies of every size. Forecasts compiled by the Digital Marketing Institute show that spending on data-driven online campaigns is still compounding at double-digit rates through 2025 even after the post-pandemic surge, because customer journeys are more fragmented and media consumption is increasingly mobile and on-demand.( Digital Marketing Institute ) Where yesterday’s goal was channel reach


Fortifying Small Businesses: How Digital Transformation and Marketing Capabilities Drive SME Resilience
This article examines how digital transformation, organizational resilience, and marketing capabilities intersect within small businesses and startups. By following PRISMA guidelines and analyzing Scopus records, this article sheds light on how the digital revolution reshapes operations, supply chains, and overall performance in resource-constrained firms.


Harnessing Marketing Agility: How Tech Startups Drive New Product Creativity and Performance
The modern corporate environment is characterized by growing volatility, driven by intensified global competition and rapid technological progress. Advances in communication infrastructure and deeper global integration have eroded traditional international, regional, and cultural barriers, helping to diminish information asymmetries in technology, expertise, and customer data—and thereby easing competitive pressures. In recognition of the outsized role that startups play in f


Developing a Sales and Marketing Plan for Your Startup: Year 1, Year 3, and Year 5
Starting a business is exciting but overwhelming. You’re constantly putting out fires while dreaming of building something big. Many founders make the mistake of focusing only on short-term goals or, on the flip side, thinking too far ahead without a plan for today. The smartest approach is to break your sales and marketing strategy into time-based stages—what you want to achieve in the first year, by year three, and by year five. This helps you stay focused on the right goal


5 Fintech Predictions You Need to Know
Fintech, short for financial technology, has been at the forefront of global transformation over the past decade. What started with mobile banking and peer-to-peer payments has rapidly evolved into an expansive industry that touches everything from lending and investing to insurance and decentralized finance. As we move deeper into 2025, the pace of innovation is not slowing down—in fact, it's accelerating.


Iman Gadzhi Becomes a Co-Owner of WHOP: What It Means for the Creator Economy
April (Doctors In Business Journal) - In a major move that’s sending shockwaves through the online business world, digital entrepreneur Iman Gadzhi has become a co-owner of WHOP, the fast-growing platform designed to help creators sell and manage digital products and communities. Known for his no-nonsense approach to entrepreneurship and social media marketing, Gadzhi’s investment in WHOP signals the rise of a new phase in the creator economy—one rooted in ownership, infrastr


How a New Generation of Entrepreneurs is Using AI to Launch Startups
April (Doctors In Business Journal) - A quiet revolution is sweeping through the world of entrepreneurship. It’s not led by billion-dollar corporations or long-established tech giants, but by a bold new generation of innovators who are harnessing artificial intelligence to turn ideas into businesses at record speed. What was once the domain of specialized engineers and enterprise budgets is now accessible to anyone with a laptop, a Wi-Fi connection, and a vision. These new en


Can You Start A Business That Runs Itself Through AI?
It's the new gold rush for digital entrepreneurs, and those who harness it early will be the ones who redefine what it means to be a founder in the AI age...


Self-Driving Startup Nuro Raises $106 Million at Lower Valuation: A Reflection of a Changing Market
April (Doctors In Business Journal) - In a significant development for the autonomous vehicle industry, self-driving startup Nuro has raised $106 million in a recent funding round. While the capital injection underscores ongoing investor interest in the future of driverless technology, the deal came with a sobering twist—a significantly lower valuation compared to the company’s previous highs. This funding round not only reflects the current cautious optimism in the venture c


How Recent Business and Entrepreneurship Grads Are Becoming Wealthy
April (Doctors In Business Journal) - A New Wave of Wealth Creation: In today’s dynamic economic landscape, traditional career paths are being disrupted. More than ever, recent graduates who majored in business and entrepreneurship are flipping the script—choosing to build wealth on their own terms. Armed with a deep understanding of finance, marketing, and innovation, these young professionals are launching startups, dominating online markets, and investing wisely—often befo


How to Get Your Startup’s Ads Featured on Top Website Homepages
April (Doctors In Business Journal) - In an increasingly digital world, online advertising is essential for startup growth. Getting your startup’s advertisements placed on top website homepages can significantly enhance brand visibility, attract potential customers, and generate leads. However, breaking into prime ad placement isn’t always easy. It requires strategic planning, the right partnerships, and an understanding of digital advertising dynamics. In this article, we’l


How a Well-Crafted Press Release Can Elevate Your Startup’s Success
April (Doctors In Business Journal) - In today's fast-paced digital world, startups face immense competition when trying to gain visibility, attract investors, and build a solid customer base. One highly effective and often overlooked strategy for amplifying brand awareness is a well-crafted press release . If executed correctly, a press release can serve as a powerful tool to elevate your startup's success, garner media attention, and enhance credibility in your industry. In


Influencer Startup ShopMy Raises $77.5 Million to Expand Into New Ad Categories
April (Doctors In Business Journal) - As brands race to capture consumer attention online, influencer marketing has become a powerful tool for advertisers. One company leading the charge is ShopMy, a startup that specializes in streamlining partnerships between brands and social-media influencers. The company recently secured $77.5 million in funding to expand its operations into new advertising categories. The investment underscores a broader shift in the marketing landscape


BioSync: Pioneering the Future of Personalized Medicine with AI and Genetic Data
January (Doctors In Business Journal) - In the ever-evolving world of healthcare, personalized medicine is a game changer. Thanks to advancements in genetic science and artificial intelligence (AI), we are now entering an era where treatments can be tailored specifically to an individual’s unique genetic makeup. One startup leading the charge in this exciting field is BioSync —a company committed to transforming the healthcare industry by offering highly personalized treatmen
bottom of page