Why Businesses Need To Integrate AI and The Metaverse Into Their Operations
- Miguel Virgen, PhD Student in Business
- Jun 23, 2025
- 3 min read
The importance of meta-entrepreneurship cannot be underestimated or ignored, as it is positioned to transform various aspects of society and the economy. Organizations must not only understand business opportunities enabled by the metaverse, but also prepare for the challenges and digital transformation in the metaverse era (Siau, K. et al., 2024). In the area of digital entrepreneurship, the modern businesses may face a gap in comprehending how to effectively implement AI, and metaverse platforms into their business operations. While standalone use of these AI tools have demonstrated potential, there still remains little theoretical guidance on their combined effects. Hence, entrepreneurs do not have clear frameworks for using these technologies for enhanced value creation in a tech entrepreneurial ecosystem.
Want to read more?
Subscribe to doctorsinbusinessjournal.com to keep reading this exclusive post.
