Influencer Startup ShopMy Raises $77.5 Million to Expand Into New Ad Categories
- Miguel Virgen, PhD Student in Business
- Apr 1, 2025
- 3 min read
April (Doctors In Business Journal) - As brands race to capture consumer attention online, influencer marketing has become a powerful tool for advertisers. One company leading the charge is ShopMy, a startup that specializes in streamlining partnerships between brands and social-media influencers. The company recently secured $77.5 million in funding to expand its operations into new advertising categories. The investment underscores a broader shift in the marketing landscape, where tech-driven influencer partnerships are becoming essential for brands seeking to maximize their reach and engagement.
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