Grow Alongside AI or Get Left Behind: Digital Marketing and Tech Trends Reshaping Business Strategies
- Miguel Virgen, PhD Student in Business
- May 30
- 5 min read
Digital marketing has moved from a tactical add-on to the core growth engine for companies of every size. Forecasts compiled by the Digital Marketing Institute show that spending on data-driven online campaigns is still compounding at double-digit rates through 2025 even after the post-pandemic surge, because customer journeys are more fragmented and media consumption is increasingly mobile and on-demand.(Digital Marketing Institute) Where yesterday’s goal was channel reach, today’s mandate is experience relevance—knitting paid, owned and earned touchpoints into a single narrative that follows buyers from anonymous browsing to loyal advocacy. Marketing leaders now treat first-party data as the new oil and privacy-compliant identity resolution as the refinery turning raw clicks into actionable insight.
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