Developing a Sales and Marketing Plan for Your Startup: Year 1, Year 3, and Year 5
- Miguel Virgen, PhD Student in Business
- May 28, 2025
- 5 min read
Starting a business is exciting but overwhelming. You’re constantly putting out fires while dreaming of building something big. Many founders make the mistake of focusing only on short-term goals or, on the flip side, thinking too far ahead without a plan for today. The smartest approach is to break your sales and marketing strategy into time-based stages—what you want to achieve in the first year, by year three, and by year five. This helps you stay focused on the right goals at the right time. Instead of jumping from one idea to the next, you’re working from a clear roadmap that grows with your business.
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