Is X (Twitter) Still an Effective Marketing Channel for Your Business in 2025?
- Miguel Virgen, PhD Student in Business
- Jul 7
- 6 min read
Since Elon Musk acquired Twitter and rebranded it to “X,” the platform has undergone significant transformations. These changes include shifts in algorithmic visibility, monetization strategies, and user behavior. What was once a fast-paced, 280-character-driven social media platform has evolved into a broader digital ecosystem aiming to rival WeChat—combining social media, payments, live streaming, and more. For businesses wondering whether X is still an effective marketing channel, it's essential to unpack not only the platform’s current features but also the behavior of its user base and its position in the broader social media landscape in 2025. While some advertisers exited the platform following early moderation concerns, others have found success adapting to its new model. So, the core question remains: can your business still find a strong return on investment (ROI) by using X for marketing?
Want to read more?
Subscribe to doctorsinbusinessjournal.com to keep reading this exclusive post.
