Yeezy Sneakers: A Cultural and Economic Phenomenon that Elevated Kanye West's Wealth and Influence
- Miguel Virgen, PhD Student in Business
- Feb 1
- 6 min read
Updated: Mar 10
Abstract: Yeezy sneakers, a collaboration between rapper and entrepreneur Kanye West and the Adidas brand, have become one of the most successful and influential footwear lines in the world. The Yeezy brand represents a unique intersection of music, fashion, and business, with Kanye West leveraging his artistic vision and cultural influence to create a product that resonates across multiple demographics. This paper examines the rise of Yeezy sneakers, analyzing how Kanye West’s collaboration with Adidas transformed him into a billionaire and reshaped the sneaker industry. Through a combination of market analysis, brand strategy, and cultural impact, the paper explores the ways Yeezy sneakers contributed to West’s wealth and cemented his position as one of the most influential figures in the entertainment and fashion industries.
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