top of page
Articles and Research Papers for University-Level Study


CEO Characteristics and Business Performance: How Leadership Traits Shape Strategy, Culture, and Long-Term Value Creation
The role of the chief executive officer occupies a unique position in modern organizations. While firms are complex systems shaped by markets, institutions, and teams, the CEO remains the central figure responsible for setting direction, allocating resources, and interpreting uncertainty. Over decades of research in economics, management, and organizational behavior, scholars and practitioners alike have returned to a persistent question: how much do CEO characteristics actua


Entrepreneurship Characteristics and Competencies
View PDF DOI: https://doi.org/10.5281/zenodo.18365685 The entrepreneurial characteristic that stand out to me is passion, competency, and the ability to see opportunities where majority overlook. So I will be elaborating on interplay between an entrepreneur’s passion, their ability to recognize opportunities, and the principles of small business management. I find it interesting to see how passion can fuel opportunity recognition and support ones managerial practices that c


Startup Marketing and Sales Forecasting
View PDF DOI: https://doi.org/10.5281/zenodo.18365730 Having the knowledge in how to forecast sales is an important element of any startups journey to success. Sales forecasting can be used as a guide, to be able to predict future revenue based on historical data, market research, and competitive pricing analysis. The information gathered while creating a sales forecast can also help create the marketing strategy. Creative marketing efforts such as writing books, applying


Business Operations and Risk Management
View PDF DOI: https://doi.org/10.5281/zenodo.18368251 One of the operations techniques that stand out to me is record keeping for inventory control, and as for one of the risk management techniques that stood out to me, it would be the risk of employee theft. Proper inventory control through strong record keeping and ongoing risk management of employee theft are not only foundational needs for small businesses, they also highlight biblical values integrity, and Christians in


Application of Porter's Five Force Strategy In The Healthcare Industry
Porter’s Five Forces is a timeless lens for understanding competitive pressure in any industry, and healthcare is no exception. The health sector combines unique regulatory environments, mission-driven providers, and rapidly evolving technology, which means each of Porter’s forces plays out with particular intensity and nuance. Applying the framework helps hospital executives, clinic owners, medtech entrepreneurs, insurers, and health system strategists identify pressure poin


Tesla Inc.: A Comprehensive Analysis of Innovation, Market Disruption, and Future Prospects
Abstract: Tesla Inc. has emerged as a global leader in electric vehicle (EV) production, renewable energy solutions, and advanced technological innovation. The company’s trajectory—from its inception in 2003 to becoming a market leader in clean energy—has been shaped by a combination of strategic foresight, technological advancements, and leadership under CEO Elon Musk. This paper explores the factors behind Tesla’s market disruption, its unique business model, its technologi


The Metaverse: A New Digital Frontier and Opportunities for Monetization in a Virtual Economy
Abstract: The concept of the "metaverse" has rapidly transitioned from speculative fiction to a tangible, evolving digital ecosystem that...


Yeezy Sneakers: A Cultural and Economic Phenomenon that Elevated Kanye West's Wealth and Influence
Abstract: Yeezy sneakers, a collaboration between rapper and entrepreneur Kanye West and the Adidas brand, have become one of the most...


Trends and Applications of Artificial Intelligence in Business
Abstract: Artificial Intelligence (AI) has become a transformative force in modern business, enabling companies to enhance efficiency,...


China’s Open-Source AI, DeepSeek: Pioneering the Future of AI-Driven Insights and Data Solutions
In today’s rapidly evolving technological landscape, data has become the cornerstone of innovation and business success. Among the...


Apple Inc. Navigates Growth in a Competitive Tech Landscape: Innovation, Challenges, and Future Prospects
Apple Inc., the world’s most valuable technology company, continues to lead the pack with its unrivaled ability to blend cutting-edge...


Kering SA’s Strategic Growth and Resilience Amid Global Challenges
Kering SA , the French luxury goods conglomerate behind some of the world’s most iconic brands, including Gucci , Saint Laurent , and Bottega Veneta , has continued to deliver robust financial results in 2025, despite the headwinds facing the luxury industry. Known for its high-end fashion, leather goods , and accessories , Kering is now focusing on a strategic balance of sustainability, digital transformation , and global expansion to maintain its competitive edge in an incr


American Public Education, Inc. Navigates Growth and Challenges Amid Shifting Education Landscape
American Public Education, Inc. (APEI), the parent company of leading online education institutions such as American Public University...


General Dynamics Corporation: Strategic Expansions and Innovation Drive Continued Success in 2025
General Dynamics Corporation , one of the world’s largest aerospace and defense companies, continues to showcase robust financial...


International Workplace Group PLC (IWG) Navigates Post-Pandemic Growth with Flexible Office Solutions
International Workplace Group PLC (IWG), a global leader in providing flexible workspace solutions, has been actively reshaping its...


Netflix Faces Key Challenges and Opportunities in 2026: A Business Update
Netflix has long been a dominant force in the streaming entertainment industry, but as 2026 unfolds, the company is navigating a rapidly changing landscape. From evolving content strategies to addressing subscriber churn and new competition, Netflix’s performance and future direction are under increased scrutiny. Recent moves, including changes in its pricing structure, content diversification, and adjustments to its ad-supported tier , are all part of its strategy to maintai


Meta's Plan to Offer "Less Personalized Ads" to European Users: A Response to Regulators
Meta Platforms, the parent company of Facebook and Instagram, is making a significant change to its advertising strategy in Europe, as part


Why Most People Earning Over $80,000 Per Year Are Bloggers
Today, some of the most successful people earning over $80,000 a year—often much more—are, in fact, bloggers. But why is blogging becoming
bottom of page



