Articles and Research Papers for University-Level Study

Modern markets are characterized by profound heterogeneity in customer needs, preferences, purchasing power, and behavior. The assumption that a single product or marketing strategy can effectively serve an entire market has long been challenged by both empirical evidence and theoretical development. The Segmentation, Targeting, and Positioning framework, commonly referred to as STP, emerged as a systematic response to this challenge. It provides a structured logic for unders

In today’s competitive digital landscape, businesses need every advantage to drive traffic and improve online visibility. One of the most...

Having a website is just the first step toward online success. If your website isn’t ranking on search engines, potential customers won’t...

Starting a new business is exciting, but getting people to notice your brand can be a challenge. Without strong brand awareness , even...

Abstract: Tesla Inc. has emerged as a global leader in electric vehicle (EV) production, renewable energy solutions, and advanced technological innovation. The company’s trajectory—from its inception in 2003 to becoming a market leader in clean energy—has been shaped by a combination of strategic foresight, technological advancements, and leadership under CEO Elon Musk. This paper explores the factors behind Tesla’s market disruption, its unique business model, its technologi

Abstract: The concept of the "metaverse" has rapidly transitioned from speculative fiction to a tangible, evolving digital ecosystem that...

Abstract: Yeezy sneakers, a collaboration between rapper and entrepreneur Kanye West and the Adidas brand, have become one of the most...

Abstract: Artificial Intelligence (AI) has become a transformative force in modern business, enabling companies to enhance efficiency,...

In today’s rapidly evolving technological landscape, data has become the cornerstone of innovation and business success. Among the...

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General Dynamics Corporation , one of the world’s largest aerospace and defense companies, continues to showcase robust financial...

International Workplace Group PLC  (IWG), a global leader in providing flexible workspace solutions, has been actively reshaping its...

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Netflix has long been a dominant force in the streaming entertainment industry, but as 2026 unfolds, the company is navigating a rapidly changing landscape. From evolving content strategies to addressing subscriber churn and new competition, Netflix’s performance and future direction are under increased scrutiny. Recent moves, including changes in its pricing structure, content diversification, and adjustments to its ad-supported tier , are all part of its strategy to maintai

Meta Platforms, the parent company of Facebook and Instagram, is making a significant change to its advertising strategy in Europe, as part

Today, some of the most successful people earning over $80,000 a year—often much more—are, in fact, bloggers. But why is blogging becoming

Whether you're a new creator or looking to expand your existing YouTube channel, these 5 strategies can help you get more views on YouTube a

Brian Niccol, Starbucks’ new CEO, took a distinctive approach when preparing for his role at the coffee giant. Before officially assuming hi

Industrial Organization examines how firms compete, the market structures they operate within, and the regulatory frameworks that govern the

The field of administration and managerial theory has evolved significantly over the years, influenced by various economic, social, and tech