Rethinking the Press Release: How AI Is Shaping the Future of PR Distribution
- Dr. Bruce Moynihan
- Sep 3
- 5 min read
From announcing product launches to sharing company milestones, getting a press release has served as a bridge between brands, journalists, and the public. However, the digital landscape has evolved, and with it, the way news is created, distributed, and consumed. Artificial intelligence is now reshaping the public relations industry in ways that were unimaginable only a few years ago. The future of PR distribution is no longer just about getting stories out, it is about leveraging AI to enhance targeting, personalization, visibility, and impact.
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