7 Proven Ways to Optimize a Press Release for SEO That Google Loves (2025 Edition)

The press release has come a long way from its early days as a corporate announcement designed primarily for journalists. In 2025, the press release has evolved into a key part of digital marketing strategy, with the potential to deliver strong search engine optimization results when written and distributed correctly. Businesses of all sizes are turning to optimized press releases not just to share news, but to improve their online visibility, drive organic traffic, and build authority with Google. Understanding the most effective ways to optimize a press release ensures it performs well in search results, captures reader attention, and delivers long-term SEO value.