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How Press Release Distribution Boosts SEO: A Deep Dive into Backlinks & Visibility

In today’s digital first business world, a press release is no longer just a corporate announcement tucked into a media section of a company’s website. Instead, it has evolved into a strategic tool that not only communicates newsworthy updates but also strengthens a brand’s online presence. Press release distribution has become a powerful driver of search engine optimization (SEO), helping businesses increase visibility, earn backlinks, and ultimately rank higher in search results. Understanding how this process works, and how to maximize its impact, is essential for brands that want to stay competitive in an increasingly crowded digital landscape.

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