Fundamentals of Marketing: Build Brand Awareness

I use to be Loyal to shopping at Lowe’s because I had a store credit card. However, after going to The Home Depot several times, I noticed that The Home Depot had certain products that Lowe’s did not, and Walmart would sometimes have the same type of paint or tools for a lower price. Hence, I started to be more aware of other products and not solely have loyalty to one store. I do not have a certain brand that I only shop from, I have several clothes brands, and several cleaning supplies from different brands. If I am shopping for something new I usually read the label and disregard the brand, but If it is an ongoing product I purchase, I would usually keep purchasing it if it did what I intended to use it for well and for a decent price. After a while of using the same brand or product I usually change brands just to test other brands and see which one I would prefer.

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