An Explanation of What Generative Engine Optimization Is and How to Implement It
- Dr. Bruce Moynihan
- Sep 7, 2025
- 5 min read
Search engines are no longer the only way people find information online. For years, businesses invested heavily in their websites to climb rankings on Google. But with the rise of artificial intelligence, user behavior has shifted dramatically. Today, more and more people are asking questions directly to chatbots, AI assistants, and large language models like ChatGPT, Gemini, and Copilot. Instead of providing a list of links, these platforms generate complete answers synthesized from multiple sources. This fundamental change is driving the emergence of Generative Engine Optimization, or GEO.
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