Answer Engine Optimization (AEO) vs Generative Engine Optimization (GEO)
- Dr. Bruce Moynihan
- Sep 7, 2025
- 4 min read
Traditional SEO, once dominated by keyword density, backlinks, and technical audits, is now being reshaped by artificial intelligence. With the rise of chat-based engines, voice assistants, and AI-driven search results, businesses can no longer rely on old tactics to stay visible. Two new concepts are taking center stage: Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). Both represent the next evolution of digital visibility, but they differ in scope, execution, and long-term impact. Understanding their differences is crucial for businesses, marketers, and content creators who want to thrive in an AI-powered world.
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