SEO Is Falling Behind as GEO Becomes the New Way Information Gets Found Online
- Dr. Bruce Moynihan
- Sep 7, 2025
- 5 min read
For more than two decades, search engine optimization has been the backbone of online visibility. Companies built entire marketing strategies around keywords, backlinks that allowed their websites to climb the ranks of Google. Yet the digital world is undergoing a dramatic shift. Search as we knew it is no longer the only gateway to information. The rise of artificial intelligence and large language models has created an entirely new way that people discover answers, insights, and guidance. This shift is fueling the rise of Generative Engine Optimization, or GEO, a fresh approach that is redefining how businesses compete for attention online.
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