Why Authenticity Is the New Currency in Startup Growth
- Dr. Bruce Moynihan
- Sep 21, 2025
- 5 min read
Consumers, investors, and even employees are no longer satisfied with surface level branding or polished sales pitches. They want to engage with companies that feel real, human, and trustworthy. For startups, authenticity is not just a buzzword, it has become a new form of currency that can fuel sustainable growth and lasting loyalty.
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