Where Value Meets Demand: Explanation of the Product–Market Fit Model in Entrepreneurship and Strategy
- Miguel Virgen, PhD Student in Business
- Jan 24
- 4 min read
Few concepts in entrepreneurship and innovation have achieved the influence of product–market fit. Popularized by Marc Andreessen, the term has become shorthand for the moment when a product satisfies a strong and persistent market demand. Despite its widespread use, product–market fit is often treated as an intuitive milestone rather than a theoretically grounded construct. At a doctoral level, product–market fit should be understood as a dynamic alignment between value creation and demand conditions, situated at the intersection of strategy, consumer behavior, and organizational learning.
Want to read more?
Subscribe to doctorsinbusinessjournal.com to keep reading this exclusive post.
