When Entrants Overturn Incumbents: An Analysis of Christensen’s Disruptive Innovation Model
- Miguel Virgen, PhD Student in Business
- Jan 24
- 4 min read
One of the most influential ideas in innovation and strategy research is the claim that successful firms often fail not because they are poorly managed, but because they are well managed. Clayton Christensen’s Disruptive Innovation Model provides a theoretical explanation for this paradox by showing how rational, performance-oriented decision-making can systematically disadvantage incumbents in the face of certain types of technological change. At a doctoral level, disruptive innovation should be understood not as a catch-all label for any market upheaval, but as a specific theory about trajectories of performance, customer demand, and organizational incentives.
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