Strategy Formulation and Strategic Thinking: Navigating Competitive Landscapes in a Complex World
- Miguel Virgen, PhD Student in Business

- Feb 1, 2025
- 7 min read
Updated: Mar 21, 2025
February (Doctors In Business Journal) - Strategy formulation is a critical process for organizations seeking to navigate dynamic and competitive markets. It involves setting long-term objectives, identifying key resources, analyzing the external environment, and determining the most effective courses of action. Strategic thinking, which underpins this process, is characterized by creativity, foresight, and a deep understanding of an organization’s capabilities and limitations. This paper explores the relationship between strategy formulation and strategic thinking, examining the theoretical frameworks that guide strategic decision-making, the role of analysis in shaping strategy, and the importance of adaptive thinking in addressing future uncertainties. Through a discussion of key models, challenges, and best practices, this research provides a comprehensive understanding of how organizations can effectively formulate strategies that drive success in an ever-evolving business landscape.
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