Articles and Research Papers for University-Level Study

Strategy formulation is a critical process for organizations seeking to navigate dynamic and competitive markets. It involves setting long-term objectives, identifying key resources, analyzing the external environment, and determining the most effective courses of action. Strategic thinking, which underpins this process, is characterized by creativity, foresight, and a deep understanding of an organization’s capabilities and limitations. This paper explores the relationship b

In today’s hyper-competitive business environment, marketing plays a crucial role in securing and maintaining a competitive advantage. With the rise of digital technologies, globalization, and shifting consumer behaviors, businesses must continuously adapt their marketing strategies to outperform competitors and achieve sustainable growth. This paper explores the role of marketing in securing a competitive advantage, examining key strategies such as differentiation, cost lead