Minjeong Ko, Ph.D. Student in Marketing: Pioneering Consumer Behavior Research at USC Marshall School of Business
- Miguel Virgen, PhD Student in Business
- Apr 2, 2025
- 2 min read
April (Doctors In Business Journal) - Minjeong Ko, a distinguished PhD student in Marketing at the University of Southern California’s Marshall School of Business, is making remarkable strides in consumer behavior research. With an unwavering passion for understanding consumer psychology, Minjeong Ko’s research explores the intersection of emotions, conspicuous and symbolic consumption, artificial intelligence, and text-based insights into the human mind.
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