Minjeong Ko, Ph.D. Student in Marketing: Pioneering Consumer Behavior Research at USC Marshall School of Business

April (Doctors In Business Journal) - Minjeong Ko, a distinguished PhD student in Marketing at the University of Southern California’s Marshall School of Business, is making remarkable strides in consumer behavior research. With an unwavering passion for understanding consumer psychology, Minjeong Ko’s research explores the intersection of emotions, conspicuous and symbolic consumption, artificial intelligence, and text-based insights into the human mind.

M. Ko’s academic journey is marked by excellence and an insatiable curiosity for the complexities of consumer decision-making. Her work delves into the psychological and emotional aspects that drive purchasing behaviors, shedding light on how symbolic and conspicuous consumption impact consumer identity and decision-making processes.

She is deeply fascinated by the intricacies of consumer behavior and the psychological mechanisms behind purchasing decisions. Her research seeks to uncover new insights that bridge traditional marketing theories with emerging technologies such as artificial intelligence and natural language processing.

Minjeong Ko’s innovative research on AI-driven consumer analysis has garnered attention for its potential to reshape how businesses interpret and engage with their audiences. By leveraging AI to analyze consumer sentiment and textual data, Ko’s work provides a deeper understanding of how consumers express emotions and make purchasing choices.

Some of her research papers include;

The Intelligent Are Full of Doubt: Why Probabilistic Uncertain Advice is Evaluated More Highly than Certain Advice

A Comparative Analysis of OTT Service Reviews Before and After the Onset of the Pandemic Using Text Mining Technique: Focusing on the Emotion-Focused Coping And Nostalgia

Available at, www.minjeongko.org

The Marshall School of Business at USC is renowned for fostering cutting-edge research and thought leadership in marketing, and Ko stands out as one of its most promising scholars. With an impressive academic record and a keen analytical approach, her research continues to push the boundaries of marketing science and garners the attention of future employers after her Ph.D. studies pursuits.

As Ko advances in her PhD studies, her contributions are expected to have a lasting impact on both academia and the business world. Her findings hold the potential to revolutionize marketing strategies, helping both large companies and startup brands create more meaningful connections with consumers through emotion-driven insights and AI applications.

For media inquiries or to learn more about Minjeong Ko’s research, you can contact her on LinkedIn at: https://www.linkedin.com/in/minjeong-usc/

Publications and Manuscripts can be found at, http://www.minjeongko.org/?ckattempt=1#edu