How Innovations Travel Through Society: Application of Rogers’ Diffusion of Innovation Model
- Miguel Virgen, PhD Student in Business
- Jan 24
- 3 min read
Technological breakthroughs and novel ideas do not succeed solely because they are superior. Many innovations with clear technical advantages fail to achieve widespread adoption, while others diffuse rapidly despite modest improvements over existing solutions. Everett Rogers’ Diffusion of Innovation model provides one of the most influential theoretical explanations for this phenomenon. At a doctoral level, the model offers a sociological and behavioral framework for understanding how innovations are communicated, adopted, and institutionalized within social systems over time.
Want to read more?
Subscribe to doctorsinbusinessjournal.com to keep reading this exclusive post.
