The intersection of artificial intelligence (AI) and metaverse technologies offers plenty of business opportunities for entrepreneurs in the tech industry, but also comes with its risks and challenges. Despite these promising developments and the increasing momentum behind governmental and organizational programs, there remains a significant gap in systematic and scientific studies on meta-entrepreneurship (Siau, K. et al., 2024).

This article explores the factors contributing to investor excitement surrounding Meta and Microsoft, examining their growth strategies, tec