Why Most First Time Millionaires Suggest That The First $100k in Profits Should Be Used To Purchase A Luxury Car
- Dr. Bruce Moynihan
- Sep 27, 2025
- 3 min read
For many first time business owners that finally break through financial hurdles and reach their first $100k in business profits, usually make a large purchase such as a high end watch or a high end vehicle. Driving an expensive vehicle is a way to show success through something people can touch and see. Unlike small purchases, a luxury car creates an immediate emotional reward. Psychologists mention that purchases like this can boost confidence and encourage a success driven mindset for future accomplishments.
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