Understanding Strategic Market Fit Between The Competitive Strategies and Supply Chain Strategies.

Businesses usually fail because of a lack of strategic fit between the competitive and supply chain strategies. This makes it important that the supply chain design, resources and processes provide the required capabilities to support the competitive strategy (Eicker, T. et al., 2017). Although Blockbuster was a large company and perhaps they did not see the vision or threat that Netflex and Redbox imposed in the very early stages, we can see that beyond a company have large resources, it is also imperative that company work quickly on implementing their strategies and to continue learning from their customers as customer needs can change and it is their duty for the livelihood of the company to continue researching strategic market fit structures in their industry. The notion of strategic fit is theoretically based on Strategy Structure Process Performance (SSPP) framework. The SSPP framework proposes that companies fit their strategy with structure and process to yield superior business performance. Strategic fit does play a significant part in organizational performance. It is defined as an appropriate alignment of resources for competitive advantage (Anup Kumar. Et al., 2023). In what ways did Blockbuster achieve better strategic fit than local stores? Blockbuster was able to do a better job at market fit when compared to its local stores at the time since it was able to effectively implement a model that was used to align its business capabilities with the needs of customers that small local stores where not able to meet. Before Blockbuster competed against Netflix, it was known and recognized as a large successful business that held a large inventory, had multiple store locations for convenience, which gave it a better strategic fit versus smaller local stores. To enhance fulfillment speed and maintain competitiveness, company’s also need offline channels such as instant retail, in which this was an area where Blockbuster was able to excel in. This model allowed for effective in-store fulfillment by leveraging the logistics capabilities of brick-and-mortar stores (Tan, M. et al., 2025). Blockbuster effectively used being a large store to its advantage and was able to meet customer requirements for a multiple of movie preferences, convenience, and consistent customer experience, in which smaller local store were not able to do.

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