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The Triple Bottom Line Model: Integrating Economic Performance, Social Equity, and Environmental Sustainability

The Triple Bottom Line model has become one of the most influential frameworks for rethinking the purpose and performance of organizations in the twenty-first century. Coined by John Elkington in the 1990s, the concept challenges the traditional primacy of financial profit by asserting that organizational success should be evaluated across three interdependent dimensions: economic viability, social responsibility, and environmental stewardship. This paper offers an analysis of the Triple Bottom Line model, situating it within broader debates on sustainability, corporate governance, and entrepreneurial strategy. By examining its theoretical foundations, practical applications, and ongoing critiques, the paper assesses the model’s capacity to redefine value creation in contemporary business.

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