Taco Bell’s CEO Strategy To Keep Gen Z Obsessed
- Dr. Bruce Moynihan
- Sep 23, 2025
- 6 min read
Fast food brands live or die by their ability to connect with the next generation of diners. In an era when Gen Z customers are rewriting the rules of consumption with their values, digital habits, and cultural preferences, Taco Bell has emerged as one of the rare legacy brands that feels as relevant today as it did decades ago. At the heart of that staying power is the leadership of its CEO, who has steered the company into a new phase of innovation, brand building, and youth-focused engagement that keeps the chain firmly in the cultural spotlight.
Want to read more?
Subscribe to doctorsinbusinessjournal.com to keep reading this exclusive post.
