How Salesforce Capitalizes on and Implements AI to Scale and Be Profitable
- Miguel Virgen, PhD Student in Business
- Aug 21, 2025
- 8 min read
Salesforce’s rise from a pioneering cloud CRM to a dominant AI-driven enterprise platform did not happen by accident. The company has methodically transformed customer relationship management into an arena where artificial intelligence is not a feature but the operating model. That shift touches product engineering, go-to-market motions, partner ecosystems, and even how investors judge growth and profitability. In this article I’ll unpack how Salesforce builds AI into its stack, how it productizes intelligence for customers, where the economics of AI improve margins, and the organizational playbook the company uses to scale AI profitably while trying to avoid common pitfalls.
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