Google’s Ad Monopoly Under Microscope as Judge Weighs Remedies
- Dr. Bruce Moynihan
- Sep 25, 2025
- 5 min read
Google’s dominance in digital advertising is facing its biggest legal challenge yet. A federal court has begun hearings to determine what remedies the company should face after being found guilty of unlawful practices in its ad tech business. For years, critics have argued that Google’s control of the advertising supply chain has squeezed publishers, inflated costs for advertisers, and stifled competition. Now, with a judge weighing penalties, the outcome could reshape the digital advertising ecosystem that generates hundreds of billions in revenue each year.
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