AI Is Supercharging Big Tech’s Grip on the Advertising Market
- Miguel Virgen, PhD Student in Business
- Dec 16, 2025
- 4 min read
Artificial intelligence has moved from an experimental tool to the engine driving the modern advertising economy. Over the past two years, AI has rapidly transformed how ads are created, targeted, priced, and measured. While advertisers of all sizes are experimenting with these tools, the biggest beneficiaries have been the largest technology companies. AI is accelerating the dominance of tech giants in the advertising market, reinforcing their control at a time when regulators and investors alike had begun to question whether their growth engines were slowing.
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