A PhD-Level Reinterpretation of the 4P and 7P Marketing Mix Frameworks in Contemporary Strategy
- Miguel Virgen, PhD Student in Business
- Jan 24
- 5 min read
The marketing mix remains one of the most enduring and widely taught frameworks in marketing theory and practice. Despite repeated critiques that it oversimplifies complex market dynamics, the framework persists because it provides a structured way to translate strategy into operational decisions. Originating in the mid-twentieth century, the 4P Marketing Mix was designed to help firms systematically manage controllable variables in pursuit of market objectives. As economies shifted from goods-dominant logic toward service-dominant logic, the framework expanded into the 7P model, reflecting the growing importance of human interaction, experiential value, and organizational processes. A PhD-level examination of the 4P and 7P frameworks requires moving beyond managerial checklists to understand their epistemological roots, strategic assumptions, and adaptive potential in contemporary markets.
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