Startups operate under acute resource constraints and uncertainty. The resource-based view (RBV) of the firm suggests that sustainable advantage depends on valuable, rare, inimitable, and well-organized resources (Virgen, 2026). In the startup context, these resources often take the form of expertise, technology, or organizational innovations. Complementing this, resourcefulness – the founder’s creative ability to stretch and recombine scarce assets – enables startups to prog
