Articles and Research Papers for University-Level Study

The modern business landscape is undergoing a structural transformation driven by artificial intelligence. What once required large teams, complex hierarchies, and significant payroll commitments can now be achieved through intelligent systems operating at extraordinary scale. Businesses are increasingly discovering that AI tools are not merely productivity enhancers; they are economic multipliers that fundamentally reshape cost structures, operating leverage, and competitive

The first step in redefining customer relations should be introducing Customer Relationship Management (CRM). A CRM system empowers a busin