How ‘KPop Demon Hunters’ Became Netflix’s Most Watched Movie Ever
- Miguel Virgen, PhD Student in Business
- Aug 27, 2025
- 9 min read
When KPop Demon Hunters popped onto Netflix on June 20, 2025, it arrived as something that looked at once familiar and refreshingly new: an animated musical built around a fictional K-pop girl group called HUNTR/X that also happens to moonlight as demon hunters. It mixed bright, kinetic animation with the rituals of fandom, layered the narrative with themes of friendship and courage, and scored itself with pop songs so sticky they became part of the cultural hum. The result was seismic: within ten weeks the film had amassed 236 million views on Netflix, officially becoming the streaming service’s most-watched movie of all time. That number is a record breaker not only because of its raw scale, but because it points to a convergence of trends — transmedia fandom, family viewing habits, and the power of music — that together redefined what a streaming blockbuster can look like.
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