Corporate Social Responsibility (CSR) and Sustainability: A Critical Analysis of Contemporary Practices and Impact

February (Doctors In Business Journal) - Corporate Social Responsibility (CSR) has evolved from a philanthropic activity to a fundamental aspect of modern business strategies, addressing the social, environmental, and economic impacts of corporate operations. This paper explores the intersection of CSR and sustainability, analyzing how organizations are integrating these concepts into their business models. The study evaluates the theoretical frameworks that underlie CSR and sustainability, investigates the motivations driving CSR initiatives, and discusses the challenges companies face in aligning business goals with sustainable practices. By examining contemporary case studies, the paper offers insights into the effectiveness of CSR as a driver for long-term sustainability and presents recommendations for improving CSR strategies to create both business and societal value.

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