Apple’s Market Share Reaches 19%, Edging Out Samsung’s 18%: What It Means for the Global Smartphone Race
- Miguel Virgen, PhD Student in Business
- Apr 25
- 6 min read
Updated: Apr 26
April (Doctors In Business Journal) - In a development that is sending waves across the technology industry, Apple has edged past Samsung in global smartphone market share, securing 19% compared to Samsung’s 18%. This marks a significant milestone for Apple, as it overtakes its long-standing rival in one of the most competitive sectors in consumer technology. The numbers, based on the latest data from industry analysts tracking worldwide shipments, reflect more than just sales figures—they highlight a strategic evolution in Apple’s market approach and a shifting landscape in global consumer preferences.
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